Digital Marketing & Brand Identity Development
Aras Barbershop
Project Details
We collaborated with Aras Barbershop to enhance their digital presence and build a strong brand identity. Our 6-month plan focused on highlighting their shop, team, services, and appointment booking system.
Phase 1: Introduction of the Team & Business
We shared engaging Instagram posts, stories, and reels that introduced the team and showcased the shop’s welcoming atmosphere. Our goal was to humanize the brand and build trust with the local target audience.
Phase 2: Highlighting Services & Products
Through reels and stories, we showcased their professional haircuts, beard grooming, and high-quality products. This content emphasized the unique experience at Aras Barbershop and reinforced customer trust.
Phase 3: Promoting the Appointment Booking System
We highlighted the user-friendly nature of their appointment booking system and increased online bookings by showcasing in social media posts and stories how easy it was to schedule an appointment.
Phase 4: Local Google Ads Campaign
To increase local awareness, we launched a 3-month Google Ads campaign. After just 3 weeks, we reached 115,000 potential customers, boosting visibility and attracting new clients.
Results:
- Increased engagement and follower growth, along with a rise in online bookings.
- Positive customer feedback and strengthened brand trust.
- Aras Barbershop has evolved into a popular local brand with a growing community.
Deliverables:
- Instagram content showcasing the shop, team, services, and appointment booking system.
- A 3-month local Google Ads campaign to boost traffic.
- Regular performance tracking and a final project analysis for sustained growth.
Instagram Growth & Optimization
We focused on increasing the reach and engagement of Aras Barbershop on Instagram:
Reels Strategy: The reels reached 4,800 people, with behind-the-scenes content performing best (839 reach).
Engagement: Our efforts resulted in 189 engaged accounts and 1,298 profile visits, with 869 post interactions.
Follower Growth: The follower count grew to 1,063, with Monday being the day with the highest engagement.
Instagram Growth & Optimization
Google Ads Campaign
Google Ads Campaign
We implemented a 3-month Google Ads campaign launched for Aras Barbershop.After just 3 weeks we achieved with a marketing budget of approximately €250, approximately 115,000 potential customers reached:
- 1.2k clicks1,200 people clicked on the ads.
- 115k impressionsThe ads were shown approximately 115,000 times to potential customers.
- €0.20 per click: Each click cost €0.20, making the campaign cost-efficient.
In just 3 weeks, the campaign significantly increased visibility and drove more traffic to the barbershop.
Community Engagement & Feedback
Positive Reviews: Customers responded positively, leaving comments and emojis (hearts, flames) on the posts, which boosted community engagement and strengthened trust.
Actions: We recorded 168 clicks on external links and 17 clicks on the business address, directly leading to inquiries and visits to the barbershop.
Community Engagement & Feedback
