Digital Marketing
SMT Handel
Project Details
Synext IT executed a targeted Google Ads campaign strategy for SMT Handel, an online store specializing in mobile phone parts. The goal was to increase visibility, attract potential customers, and generate conversions for specific mobile components. Synext IT designed and managed campaigns focused on parts for Samsung, iPhone, and general mobile devices, utilizing Google’s Performance Max campaigns to optimize conversions and maximize budget efficiency.
Phase 1: Parts Campaign
Phase 2: iPhone Parts Campaign
The iPhone parts campaign specifically targeted users searching for iPhone display parts for SMT Handel. Given the high demand for iPhone repairs, this campaign used relevant keywords and crafted ads to reach users with strong purchase intent looking for genuine iPhone replacement parts. The focus was on iPhone displays and components with consistent search volume to ensure campaign relevance and maximize conversions.
Phase 3: Samsung Parts Campaign
The Samsung parts campaign targeted users needing replacement parts for Samsung mobile phone displays at SMT Handel. Given the large number of Samsung users in the market, this campaign focused on individuals actively searching for Samsung display replacement parts and other Samsung-specific components. It employed targeted ads and keywords to meet the needs of Samsung owners seeking reliable, high-quality replacement parts for repairs.
Phase 4: Combined Overview of All Campaigns
Mobile Parts Campaign
Parts Sales:
Focused on a wide range of mobile parts offered for all brands. The goal was to increase traffic and boost brand awareness for general phone parts.
Keyword Analysis:
Targeted keywords related to general mobile phone parts such as “phone screen repair,” “mobile parts,” and “buy phone parts.”
Ad Design:
Simple, clean design focused on the benefits of repairing mobile devices with high-quality parts. The ads included messages emphasizing reliability and the wide range of parts offered.
Ad Image Design:
Images displaying various phone parts, emphasizing the range of displays and components. The design was intended to showcase the product quality and versatility of the parts.
Results of the General Parts Campaign:
- Impressions: 183.000+
- CTR: 1,45%
- CPC: 0,13 €
Mobile Parts Campaign
iPhone Parts Campaign
iPhone Parts Campaign
iPhone Parts Sales:
Focused on promoting iPhone display parts. The goal was to target customers searching for iPhone screens and related components.
Keyword Analysis:
Prioritized keywords such as “iPhone display replacement,” “iPhone parts,” and “buy iPhone screen.” High-demand, conversion-focused keywords were targeted based on Google Trends analyses.
Ad Design:
The design had a premium focus on high-quality iPhone display parts. The messaging was specifically tailored to appeal to iPhone users seeking reliable, genuine replacement components.
Ad Image Design:
Images specifically showcasing iPhone display parts with clear, high-quality visuals. The goal was to present the product in detail and meet the aesthetic expectations of iPhone users.
Results of the iPhone Parts Campaign:
- CTR: 3,03%
- Impressions: 90.000+
- CPC: 0,12 €
Samsung Parts Campaign
Samsung Parts Sales:
Focused on promoting display parts for Samsung mobile phones. The goal was to target users specifically searching for replacement parts for Samsung devices.
Keyword Analysis:
Targeted keywords such as “Samsung display parts,” “Samsung screen repair,” and “buy Samsung phone parts.” Focused on capturing traffic from Samsung phone owners with high purchase intent.
Ad Design:
Samsung-specific messaging emphasized the quality and reliability of parts for Samsung devices. The ads were designed to build trust and highlight the importance of using original components.
Ad Image Design:
Ads featured clear, high-quality images of Samsung parts. The visuals aligned with the distinctive design elements of Samsung devices to help users easily identify the components.
Results of the Samsung Parts Campaign:
- CTR: 2,57%
- Impressions: 65.000+
- CPC: 0,12 €
Samsung Parts Campaign
English 
German