{"id":14670,"date":"2025-01-24T07:02:24","date_gmt":"2025-01-24T07:02:24","guid":{"rendered":"https:\/\/synext-it.de\/?page_id=14670"},"modified":"2026-05-08T14:18:20","modified_gmt":"2026-05-08T12:18:20","slug":"smt-handle-portfolio-design","status":"publish","type":"page","link":"https:\/\/synext-it.de\/en\/smt-handle-portfolio-design\/","title":{"rendered":"SMT Handle Portfolio Design"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Smt\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Digital Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SMT Handel<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Project Details<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Synext IT executed a targeted Google Ads campaign strategy for SMT Handel, an online store specializing in mobile phone parts. The goal was to increase visibility, attract potential customers, and generate conversions for specific mobile components. Synext IT designed and managed campaigns focused on parts for Samsung, iPhone, and general mobile devices, utilizing Google\u2019s Performance Max campaigns to optimize conversions and maximize budget efficiency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Phase 1: Parts Campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The general parts campaign focused on promoting a wide range of mobile phone parts for SMT Handel. The aim was to reach users searching for various phone components without targeting a specific brand. By addressing a broader audience, the campaign helped raise awareness of SMT Handel\u2019s diverse product offering\u2014particularly high-quality mobile displays and related accessories needed for repairs or upgrades.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Phase 2: iPhone Parts Campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The iPhone parts campaign specifically targeted users searching for iPhone display parts for SMT Handel. Given the high demand for iPhone repairs, this campaign used relevant keywords and crafted ads to reach users with strong purchase intent looking for genuine iPhone replacement parts. The focus was on iPhone displays and components with consistent search volume to ensure campaign relevance and maximize conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Phase 3: Samsung Parts Campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Samsung parts campaign targeted users needing replacement parts for Samsung mobile phone displays at SMT Handel. Given the large number of Samsung users in the market, this campaign focused on individuals actively searching for Samsung display replacement parts and other Samsung-specific components. It employed targeted ads and keywords to meet the needs of Samsung owners seeking reliable, high-quality replacement parts for repairs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Phase 4: Combined Overview of All Campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In Phase 4, Synext IT focused on optimizing the impact of all three campaigns\u2014General Parts, iPhone Parts, and Samsung Parts\u2014for SMT Handel. By aligning strategies, Synext IT achieved stronger engagement and increased conversions. Using performance data, the campaigns were refined to improve audience targeting and budget allocation, ensuring each phase maximized its potential and was precisely tailored to product demand and seasonal trends.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mobile Parts Campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Parts Sales<\/strong>:
Focused on a wide range of mobile parts offered for all brands. The goal was to increase traffic and boost brand awareness for general phone parts.<\/p>

Keyword Analysis<\/strong>:
Targeted keywords related to general mobile phone parts such as \u201cphone screen repair,\u201d \u201cmobile parts,\u201d and \u201cbuy phone parts.\u201d<\/p>

Ad Design<\/strong>:
Simple, clean design focused on the benefits of repairing mobile devices with high-quality parts. The ads included messages emphasizing reliability and the wide range of parts offered.<\/p>

Ad Image Design<\/strong>:
Images displaying various phone parts, emphasizing the range of displays and components. The design was intended to showcase the product quality and versatility of the parts.<\/p>

Results of the General Parts Campaign<\/strong>:<\/p>

  • Impressions<\/strong>: 183.000+<\/li>
  • CTR<\/strong>: 1,45%<\/li>
  • CPC<\/strong>: 0,13 \u20ac<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Mobile Parts Campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"SMT\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    iPhone Parts Campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"iphone\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    iPhone Parts Campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    iPhone Parts Sales<\/strong>:
    Focused on promoting iPhone display parts. The goal was to target customers searching for iPhone screens and related components.<\/p>

    Keyword Analysis<\/strong>:
    Prioritized keywords such as \u201ciPhone display replacement,\u201d \u201ciPhone parts,\u201d and \u201cbuy iPhone screen.\u201d High-demand, conversion-focused keywords were targeted based on Google Trends analyses.<\/p>

    Ad Design<\/strong>:
    The design had a premium focus on high-quality iPhone display parts. The messaging was specifically tailored to appeal to iPhone users seeking reliable, genuine replacement components.<\/p>

    Ad Image Design<\/strong>:
    Images specifically showcasing iPhone display parts with clear, high-quality visuals. The goal was to present the product in detail and meet the aesthetic expectations of iPhone users.<\/p>

    Results of the iPhone Parts Campaign<\/strong>:<\/p>

    • CTR<\/strong>: 3,03%<\/li>
    • Impressions<\/strong>: 90.000+<\/li>
    • CPC<\/strong>: 0,12 \u20ac<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Samsung Parts Campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Samsung Parts Sales<\/strong>:
      Focused on promoting display parts for Samsung mobile phones. The goal was to target users specifically searching for replacement parts for Samsung devices.<\/p>

      Keyword Analysis<\/strong>:
      Targeted keywords such as \u201cSamsung display parts,\u201d \u201cSamsung screen repair,\u201d and \u201cbuy Samsung phone parts.\u201d Focused on capturing traffic from Samsung phone owners with high purchase intent.<\/p>

      Ad Design<\/strong>:
      Samsung-specific messaging emphasized the quality and reliability of parts for Samsung devices. The ads were designed to build trust and highlight the importance of using original components.<\/p>

      Ad Image Design<\/strong>:
      Ads featured clear, high-quality images of Samsung parts. The visuals aligned with the distinctive design elements of Samsung devices to help users easily identify the components.<\/p>

      Results of the Samsung Parts Campaign<\/strong>:<\/p>

      • CTR<\/strong>: 2,57%<\/li>
      • Impressions<\/strong>: 65.000+<\/li>
      • CPC<\/strong>: 0,12 \u20ac<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Samsung Parts Campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Project Presentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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